1. Onboarding and data access: Prior to SPP, solution providers had to maintain separate accounts to serve selling partners that work across Amazon store programs, increasing the time to onboard and cost to provide solutions. SPP improves the onboarding experience by providing a centralized place for you to register, apply for permissions and manage access. Once onboarded, you can delegate permissions to team members, manage data access, and manage partner authorizations all in one place.
2. Speed to market: SPP improves the speed to market by providing 1) ready integrations to all externalization points used by Amazon selling partners, and 2) tools to help them discover, assess, and test new data use opportunities. Solution providers have access to self-service tools and resources that enable you to get started easily.
3. Compliance: Solution providers can take compliance actions to support a wide range of programs, including using collaborative and continuous monitoring tools such as Guard to automatically maintain compliance with Amazon’s security standards.
4. API usage monitoring: Developers can view your API usage metrics in SPP to analyze call efficiency, success rate, and errors. You can download reports for easy analysis and sharing that can help drive optimization of your API usage.