Newsletter
October 2021
Proudly presenting our updated site!
We are excited to announce our new, redesigned site that unifies the Service Provider Network and the Marketplace Appstore as a ‘one-stop shop’ for Amazon sellers to discover trusted apps and services to help grow and manage their business. We have also improved discoverability and are soon launching new features like ‘popular and trending’ to help sellers make more informed purchasing decisions.
Visit Amazon Seller Central Partner Network and let us know how you like it by leaving your feedback on the site or writing us at amazon-partner-network@amazon.com.
Visit Amazon Seller Central Partner Network and let us know how you like it by leaving your feedback on the site or writing us at amazon-partner-network@amazon.com.
Sellers love your Enhanced Detail Pages (EDP)!
We are happy to share that we have seen positive results when analyzing the sellers’ response to Developer listings updated with enhanced detail content!
The data gathered for 6.0K sellers during June and July 2021 indicated that they were 3.0% more likely to visit a Developer website and 40.4% more likely to click the ‘Authorize Now’ button when landing on an enhanced detail page. Adding EDP content to your product detail pages can help result in higher conversion rates, increased traffic, and increased visibility.
Boost your app listing with new image tiles, banners, and screenshots, and increase your customer appeal and satisfaction updating your app listing in Developer Central today!
The data gathered for 6.0K sellers during June and July 2021 indicated that they were 3.0% more likely to visit a Developer website and 40.4% more likely to click the ‘Authorize Now’ button when landing on an enhanced detail page. Adding EDP content to your product detail pages can help result in higher conversion rates, increased traffic, and increased visibility.
Boost your app listing with new image tiles, banners, and screenshots, and increase your customer appeal and satisfaction updating your app listing in Developer Central today!
Help your Sellers increase their chances of becoming the Featured Offer
Did you know that 40% of Sellers who use third-party tools for pricing have had an offer disqualified from being the Featured Offer (Buy Box) because they did not set a competitive price?
Customers tell us that they like to shop around for the best price before making a purchasing decision. To help build confidence that customers will always see the lowest price when they visit our store, we only feature offers when the price is at or below the price we find for the product from other reputable retailers outside Amazon.
If you use the AnyOfferChangNotification API, you can find the competitive price for an ASIN in the existing payload under the Competitive Price Threshold (CPT) attribute. Use the CPT value in your repricing strategies to increase your Sellers’ chances of becoming the Featured Offer.
Customers tell us that they like to shop around for the best price before making a purchasing decision. To help build confidence that customers will always see the lowest price when they visit our store, we only feature offers when the price is at or below the price we find for the product from other reputable retailers outside Amazon.
If you use the AnyOfferChangNotification API, you can find the competitive price for an ASIN in the existing payload under the Competitive Price Threshold (CPT) attribute. Use the CPT value in your repricing strategies to increase your Sellers’ chances of becoming the Featured Offer.
Competitive Price Threshold (CPT) attribute
Have questions? Reach out to Seller-Pricing@amazon.com.
Disbursement Solutions category reminder
In March 2021 we launched the new category “Disbursement Solutions” which presents solutions for Sellers who do not have a bank account directly issued to them by a deposit-taking bank accepting disbursements in their Amazon store currency.
To ensure a smooth application process, we wanted to remind you that to list under this category, a payment service provider (PSP) must be a participant in the Payment Service Provider Program (PSPP). Please email pspp-help@amazon.com for more information.
To ensure a smooth application process, we wanted to remind you that to list under this category, a payment service provider (PSP) must be a participant in the Payment Service Provider Program (PSPP). Please email pspp-help@amazon.com for more information.
Migration from MWS to SP-API
We heard your feedback, and in July we announced that we have extended the timeline for third-party Developers to complete their migration to SP-API to July 31, 2022. We support and encourage all developers to take advantage of this added time to effectively plan and prioritize their roadmaps for the coming year to incorporate these changes. Migration guides are currently available on Selling Partner API Docs, and we will continue to post on Announcements, GitHub, and Seller Central Forums as important updates come that may relate to your migration efforts.
